Just for Laughs

About Just For Laughs

From their humble beginnings in 1983 to laughing their way to become the largest global player in the humour industry, they’ve made funny their business.

The world's biggest comedy festival, Just For Laughs is proudly located in the beautiful country of Canada where I call home. More specifically, it finds its home in the lively city of Montreal, Quebec, where hundreds of Montreal comedy shows light up the stages.

Each year they make millions of people laugh with festivals at home, in Montreal and abroad. They’re home to some serious talent. They’ve hosted comedy’s greatest, staged their own comedy, musical and touring shows. They’ve broadcasted digital and television content. They know how to throw a party. And they’re not even close to leaving the spotlight.

Work

Hold onto your funny bones! I've been the wizard behind the Just for Laughs Ads Account for a whopping 6 months – conducting the ad orchestra across all platforms.

My mission? Deliver ads for upcoming shows that hit the right audience, and let me tell you, it's like herding cats in a room full of laser pointers – challenging, to say the least! When stakeholders join the comedy scene, I've got to channel my inner creativity for some unconventional problem-solving.

We're talking Sherlock-level tracking, analytics that would make Einstein proud, and reports so snappy they could open for a stand-up gig. Managing this account is like trying to juggle flaming torches while riding a unicycle – a mix of tech brilliance and creativity that's basically marketing acrobatics at its finest! 🎭🚀 #AdventuresInLaughs